Increasing website conversion rate by 27% for a leading beauty & aesthetics clinic

Project overview

The team at New York Laser Clinic (NYLC) were looking to revamp their online presence to align with their prestigious brand image as a leading beauty & aesthetics clinic in London. With a goal to enhance lead generation and improve user experience, Rocket Healthcare stepped in to overhaul the website and incorporate SEO. The result? A sleek, high-converting platform that not only attracted more leads, but also positioned NYLC for exponential future growth.
A key element that the client wanted us to keep in mind while designing was to ensure the site didn’t look too feminine. Sometimes when you design using skin tones it can come across this way, so we changed the main brand colour to keep it gender neutral, inviting and inclusive.
Viktor Bakardjiev
Viktor is a highly skilled and experienced lead programmer

Key results

increase in new users
more website leads
better website conversion rate

More about this case study and our approach

In 2020, NYLC approached Rocket Healthcare Marketing for SEO enhancements. Upon evaluation, our team identified significant structural and design flaws hindering the site's performance. Recognising the need for a comprehensive overhaul, we proposed a complete website redesign to NYLC as well as some key SEO updates.
Given the technical challenges and poor conversion rates, our developers initiated a full-scale reconstruction of the website. Using a new installation, we rebuilt each page from the ground up to address existing issues.

Simultaneously, our SEO experts conducted in-depth keyword research to identify relevant terms and phrases that aligned with NYLC's services and target audience. These insights guided the creation of optimised landing pages, each tailored to specific treatments and procedures offered by NYLC.
To expedite the launch process and maximise early benefits, our team employed an optimised 'Speedy Build' strategy. This involved prioritising the rollout of the template structure across all pages before delving into content creation with SEO. By doing so, we ensured NYLC could swiftly experience improvements in traffic and lead generation.

Each landing page was meticulously crafted to include relevant keywords, compelling copy, and clear calls-to-action to encourage conversions. Furthermore, we implemented schema markup and structured data to provide search engines with additional context about NYLC's offerings, enhancing the site's visibility in search results.
In addition to the redesign efforts, our team provided ongoing maintenance and optimisation to ensure the continued success of NYLC's website. This included regular monitoring of performance metrics and user behaviour using tools like Google Analytics and Google Search Console. Based on these insights, we continuously refined and optimised landing pages, adjusting content, keywords, and metadata as needed to improve search engine rankings and conversion rates.

Since the launch of the redesigned website, NYLC has witnessed remarkable results. With an 88.08% surge in new user traffic and a notable 27.41% increase in website conversion rate, the clinic is poised for sustained growth and success in the competitive beauty and aesthetics landscape.

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