Specialised digital marketing for opticians & optometrists

We help grow your optometry practice with highly-targeted local marketing campaigns that speak directly to your clients’ needs. There’s no long term commitment – get started from as little as £1,500/m.

Our clients

Typical results after just 3 months of working with us


avg. ROI


improvement in CPL


faster growth
*average client ROI on accounts run by Rocket Healthcare Marketing, after 3 months

Digital marketing for opticians: client testimonials

Specialised marketing services for optometrists, ophthalmologists, and eye care physicians. Your work enriches lives; that's why our team is dedicated to your success.
The search team is amazing... I have a scientific background, so the technicalities of online marketing sometimes allude me. So having someone who can speak plain English and explain it to you is really good.
Harley Street Fertility Clinic
The team is always on top of things trying to improve campaigns and make them more efficient.
Dementech Neurosciences
They have been able to get us higher rankings for the main key words we compete on as well as reconfigure our existing PPC campaign to be far more targeted and cost effective. I would definitely recommend their services.

Schedule your consultation

  • Get actionable, expert advice
  • Understand priority marketing channels
  • Boost your marketing profitability

Specialist marketing for optometrists

We help independent opticians, eye care physicians, group practices and global optometry organisations grow their operations sustainably. Whether you want to grow your team or source new clients, we’ll work with you on a stepped action plan.

Patient acquisition & retention

Be seen and selected by new local clients

Our streamlined marketing services help you reach the right local audiences, with highly targeted campaigns that speak directly to their needs and motivations. We help you effectively communicate your offering, using a variety of local search and social marketing techniques, as well as proven client acquisition and retention techniques.

Website optimisation

Improve your site & increase revenue

The local optometry sector is competitive – so a top-performing website is essential. Our cost-effective opticians website services improve the way your site looks, feels and works, making it easier for your clients to find you and book appointments. We include optometry SEO, CRO, design, and development services, in a comprehensive package.

Sales & marketing management

A streamlined ophthalmology marketing strategy

A big part of growing your optometry business is ensuring that sales and marketing operations run smoothly and efficiently. Our strategists can help you to automate and optimise processes, attract top talent to work with you, and set up accurate tracking and reporting for your marketing activities. It’s all part of helping you to maximise ROI.

Full-service marketing for opticians

Powerful marketing services that help opticians grow faster. Boost your online presence, connect with new patients, and increase revenue with our tailored marketing strategies. Find out more about our range of digital marketing services below.

How digital marketing for opticians works

Speak to our optometry marketing specialists
We’ll discuss your growth goals and challenges in a 30-minute chat. This helps us design your optometry growth plan.
We craft your bespoke clinical growth plan
Once we understand your needs, we’ll craft a bespoke growth plan that includes the best ways to find new patients and retain them.
You connect with new optometry patients
Optician marketing services can start the next day and be paused, stopped, swapped or boosted whenever you like. 

Healthcare marketing case studies

Driving growth with combined PPC & SEO for London neurology clinic
  • 20%+ Surge in organic traffic
  • Boosted domain authority
  • 125 Leads through Dynamic Search Ads
  • Rocket Healthcare built an automated lead generation engine for London-Based Psychiatry Clinic
  • 95% clinic booked to capacity
  • 30% increase in retention rate
  • 55% lower cost per lead
  • Driving continuous growth: PPC and SEO success with The Awareness Centre
  • Increased online visibility
  • Boosted course sign-ups
  • Significant improvements in lead quality
  • Transforming digital presence with a website rebuild for London Psychiatry Clinic
  • Boosted organic search ranking
  • Improved user engagement metrics
  • Higher conversion rates
  • Private Psychiatry Clinic dominates search
  • 47% reduction in cost per lead
  • 70% improvement in conversation rate
  • 4000+ leads generated
  • Increasing website conversion rate by 27% for a leading beauty & aesthetics clinic
  • 88% increase in new users
  • 166% more website leads
  • 27% better website conversion rate
  • Boosting conversion rates by 45% for top wellness clinic
  • 120% reduction in CPL
  • 45% increase in conversion rate
  • 21% increase in CLV
  • Lowering CPL by 85% for Just Wax It with strategic PPC campaigns
  • 10% Increase in conversions
  • 85% Reduction in CPL
  • New medical tourism brand brought to life with a bespoke & conversion-driving site
  • Impressive on-site conversion volume
  • Extremely strong ROI & ROAS
  • Powerful brand authority in the space
  • What makes us different:

    Flexible, consultative marketing that works

    Book our award-winning healthcare marketing consultants whenever you need help setting up, managing or optimising your marketing.
    • Flexible consultancy; purchase credits to use how you like on a wide range of healthcare marketing services.
    • Have us audit your marketing, set up or manage campaigns, or optimise your processes
    • We can train your team, lending marketing support until they feel confident and you're seeing great ROI
    • You can move credits from your marketing consultancy into website optimisation and vice versa

    Clinics & practices we partner with

    We have a broad range of experience in healthcare marketing and apply our expert thinking and unique approaches to a wide range of clinics and consultancies to help them grow faster. Looking for a different healthcare specialism? We're always happy to discuss your goals and ideas. Get in touch with our experts today and accelerate the growth of your healthcare business.

    Schedule your consultation

    Get actionable advice from experts on how to grow your clinic or practice. Learn about which marketing channels will work best for you and discover what the realistic ROI looks like for different marketing approaches.

    Healthcare marketing news & insights

    Digital marketing for opticians: FAQs

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    Prescribing Success

    Don't miss out on this opportunity to elevate your healthcare marketing game and position your practice for success in 2024 and beyond!