Actionable advice from experts on how to grow your clinic or practice. Learn about which marketing channels will work best for you and discover what the realistic ROI looks like for different marketing approaches.
The best mental health marketing services will help you grow your clinic faster, while lowering client acquisition cost and making activity more efficient. The right marketing channels, strategies and creative make all the difference - simply opting for, say, PPC, because you’ve heard it works well for other clinics, won’t help you to improve ROI. Doing things the right way with highly-tailored approaches that speak directly to your ideal clients, in your local area, is the best way to improve ROI and grow faster.
Typically, the marketing approaches that work best for mental health services include:
Rocket Healthcare Marketing offers cost-effective marketing services for mental health clinics at all stages of growth and development. How much it will cost to market your services will greatly depend on which marketing channels you use, as many paid channels require an advertising budget to run campaigns. Typically our clients spend between £2,000 and £10,000 a month on marketing, however it is possible to get started with a lower budget and flexible finance options are available. Our services scale as you grow; we serve international organisations and multi-site clinics as well, the only limit to your growth is your ambition.
SEO is a cornerstone of your mental health clinic's online visibility. By strategically optimising content and utilising targeted keywords, our SEO services enhance your digital presence, attracting individuals actively seeking mental health services. Our digital marketing strategies leverage SEO to drive organic traffic, ensuring your clinic stands out in relevant searches, and increasing the likelihood of attracting prospective patients.
Absolutely – Google PPC advertising is a highly effective mental health marketing channel. Advertising on Google works best when you are running both paid and organic search advertising campaigns. Leveraging SEO, PPC, and strategic keyword targeting will help to optimise your clinic's visibility. Our holistic search marketing services for mental health clinics ensure that when local searches are conducted for mental health services in your area, your clinic is prominently featured. Google typically becomes a central marketing channel, providing a pathway for potential patients to discover, engage, and connect with your clinic.
Social media advertising is a valuable component of many mental health digital marketing strategies. Whether you should focus on social advertising right now will depend on your products and services, clientele, and growth goals. Through platforms like Facebook, we target audiences interested in specific services and topics, such as therapists, depression, and behavioural health. Tailored content reassures and supports potential patients as they take crucial steps toward seeking help. Social advertising, a scalable solution, complements your overall strategy, fostering connections with your target audience on their preferred platforms.
PPC (Pay-Per-Click) is a powerful and targeted method to generate new patients for your mental health clinic. By conducting meticulous audience and local research, we identify optimal keyword strategies and landing pages. This ensures that your PPC campaigns are not only effective but also cost-efficient.
Building a strong brand foundation is pivotal, and our strategies are designed to enhance your clinic's reputation and support long-term growth. Rocket Healthcare Marketing’s brand building services formental health clinics include PR, influencer marketing, social media advertising and content marketing. By securing customer reviews, case studies, and boosting brand awareness across key channels, we cultivate trust and loyalty.
Absolutely. Running a mental health blog is highly recommended for establishing authority and connecting with your audience. Our team can assist in creating and managing a blog that offers valuable insights, treatment information, and helpful resources. A well-maintained blog not only provides valuable information to your audience but also contributes to improved search engine rankings, reinforcing your clinic's expertise in mental health services.
Simply request a free initial consultation with our mental health marketing strategists and we’ll be happy to recommend the right approach to grow your clinic faster. All it takes is a quick 30 minute consultation, with no tie-ins or expectations.