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New Fitness and Dance studio fills 92% of classes in under 4 months

Project overview

A newly launched Fitness and Dance Studio in North London was looking to fill classes & studio bookings quickly in order to cover their staff and operational costs. The mission was to engage with a whole range of potential clientele; parents, kids, dance-lovers, fitness fanatics, and encourage them to make bookings in short-order.
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By harnessing the power of targeted advertising and personalised landing pages, we were able to not only fill classes, but also drive sustained business growth. This project really exemplifies our commitment to delivering impactful results for our clients!
Simone Spence
PPC SPECIALIST AT ROCKET

Key results

5.5x
Return on Investment
95%
dance classes booked out
87%
fitness classes booked out

More about this case study and our approach

01.
We completely rebuilt the ad account structure set by the previous agency and integrated the Clinic’s CRM data into Google Analytics, so they could finally tie their marketing spend to revenue. This enabled us to focus the budget on search terms that were proven to deliver high value leads.
02.
To increase conversion rates we built custom landing pages for each of their services, helping to personalise the Clinic’s service to potential patients. Once there was enough data in the account, we added automated scripts to run vast numbers of A/B tests that helped us to further optimise the campaign and drive down cost per lead.
03.
After 6 months, the Studio was in a position to reinvest their profits into Facebook Ads. With a well-established online presence and a deep understanding of their target audience's preferences, this expansion into Facebook Ads enabled the Studio to enhance brand visibility, engage with a broader audience, and drive sustained business growth.

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