The result of this effort was a steady reduction in the cost per lead (with the exception of the lockdown period), an increase in conversion rate and a good increase in sales. In just under 9 months we have built a
lead generation machine, generating the clinic 4,226 new business leads. We have seen a 47.9% decrease in the cost per lead compared to when we took over the account. We have seen a 56.4% increase in the number of leads generated in an average month. We have seen a 70.9% increase in the conversion rate across all campaigns.