WPF Therapy London clinic logo

Rocket Healthcare built an automated lead generation engine for London-Based Psychiatry Clinic

Project overview

The Clinic provides both a training centre for psychotherapists and offers highly affordable psychotherapy services to patients. They rely on a steady and reliable stream of new patient leads to keep their training program running efficiently. Prior to advertising through Google Ads, the practice relied primarily on client referrals and social media channels such as Facebook. However these channels were unpredictable and mostly failed to deliver the requisite number of new enquiries.
automated lead generation for London clinic reduces cost per lead by 55%
We had a number of in-depth conversations with the client to ensure we fully understood their targeting criteria. This made sure we would get the most out of the campaigns we were running, with the ads being placed in front of the right people.
Simone Spence
PPC SPECIALIST AT ROCKET

Key results

95%
clinic booked to capacity
30%
increase in retention rate
55%
lower cost per lead

More about this case study and our approach

01.
With our advice, the Practice chose to use Google Search as a means of placing ads in front of people actively searching for psychotherapy treatment and services. We set up the campaign to target highly-stressed working professionals.
02.
To increase the likelihood of an inquiry, we built a number of custom landing pages, to provide a clear and concise overview of the offering, relevant trust signals, and call to actions (phone number, contact form, etc.) Once submitted, a lead notification was sent directly to the Clinic for them to quickly follow-up with. This strategy quickly resulted in a sharp increase in their number of confirmed patient bookings.
03.
To help the Clinic cope with the increase in enquiry volumes, we integrated Zoho CRM into their existing patient management system, so there was an automated follow-up sequence for all new patient enquiries, thus increasing the likelihood of an enquiry becoming a booking.

Explore similar work from Rocket Healthcare

Driving growth with combined PPC & SEO for London neurology clinic
  • 20%+ Surge in organic traffic
  • Boosted domain authority
  • 125 Leads through Dynamic Search Ads
  • Driving continuous growth: PPC and SEO success with The Awareness Centre
  • Increased online visibility
  • Boosted course sign-ups
  • Significant improvements in lead quality
  • Transforming digital presence with a website rebuild for London Psychiatry Clinic
  • Boosted organic search ranking
  • Improved user engagement metrics
  • Higher conversion rates
  • Private Psychiatry Clinic dominates search
  • 47% reduction in cost per lead
  • 70% improvement in conversation rate
  • 4000+ leads generated
  • Schedule your consultation

    • Discuss opportunities, uncover powerful tools and learn new tactics
    • Work flexibly to build your bespoke plan
    • No cost, no obligations, just award winning marketing insights

    Related services

    Download The Ebook

    Prescribing Success

    Don't miss out on this opportunity to elevate your healthcare marketing game and position your practice for success in 2024 and beyond!