With our advice, the Practice chose to use Google Search as a means of placing ads in front of people actively searching for psychotherapy treatment and services. We set-up the Campaign to target highly stressed working professionals.
To increase the likelihood of an enquiry, we built a number of custom landing pages, to provide a clear and concise overview of the practices’s offering, relevant trust signals and call to actions (phone number, contact form etc). Once submitted, a lead notification was sent directly to the Clinic for them to quickly follow-up with.This strategy quickly resulted in a sharp increase in their number of confirmed patient bookings.
To help the Clinic cope with the increase in enquiry volumes, we integrated Zoho CRM into their existing patient management system, so there was an automated follow-up sequence for all new patient enquiries, thus increasing the likelihood of an enquiry becoming a booking.