01.

Rocket Healthcare Marketing collaborated closely with Just Wax It to devise and execute a comprehensive PPC strategy aimed at increasing conversion rates and reducing cost per lead (CPL). The project, from September to December 2020, primarily focused on search campaigns.

02.

To kickstart the campaign, Rocket Healthcare Marketing conducted a thorough analysis of Just Wax It's target audience, competition, and industry trends. With a deep understanding of the salon's unique offerings and customer preferences, the team developed tailored ad copy and keywords to ensure maximum relevance and engagement.

03.

The strategy included optimising ad messaging, refining keyword targeting, and implementing bid adjustments to enhance campaign performance. Continuous monitoring and optimization were key components of the approach, allowing for real-time adjustments to maximise ROI and drive results.